We spend 3 months managing your accounts to perfect your school strategy and then train your communications department to take the reins.
What gets in the way of all schools unlocking the power of social media? Lack of time and know-how. The learning curve feels so steep that our overextended staff members give up before they start. We’ll see some sweet pictures of events happening with a two-line descriptor, but that’s usually about it. Social media could be doing so much more to help your school shine!
Our mission is to empower schools to safely, powerfully, and confidently share their message with their community. Social media has the power to highlight the amazing moments happening on campus, amplify school pride, and attract families to your admissions office. We can’t wait to show you how!
We’ve streamlined our system so that your staff will have all the tools they need to implement your social media strategy in WAY less time. They will finally get clarity on what to post, how often to post, and how to effectively connect with and grow your audience during our 1:1 coaching sessions.
We will create ready to use post templates after doing a deep dive into your school brand. These editable templates can be used and reused whenever you need a graphic for your posts. *Canva tutorial included
During our coaching calls, we’ll train your team to write stellar captions that keep your community excited for more of your content. We’ll make sure every element is in place so your audience takes action.
We'll source high performing hashtags, teach your team to access their analytics, show them exactly where prospective families are hiding and how to interact in a way that builds genuine connections.
Our 25 page playbook serves as your team’s guide to meaningful growth on social media. Inside will include: deliverables to get them started (hashtags, Canva graphics, caption formulas) and systems to help them keep growing (outreach strategy, simple Facebook Ads strategy, content writing strategy).
2 1-hour coaching calls where we roll up our sleeves, get everything set up for your team to take the reins and talk through the strategy for your Social Media attraction funnel. This is the time to trouble shoot any technical issues that may arise and teach your team shortcuts to make social media content management as efficient as possible.
In order to determine what works best for your school, we need to get inside. With the help of your team, we'll take over posting and engagement for 3 months and use analytics to determine the strategy that works best for your school.
We’ll discuss content themes and National Days that can be used throughout the year, so you staff is never stumped on what to post. We'll also talk about the importance of inspiring your teachers to capturing special moments on campus.
We'll teach your staff how to access thier analytics on Facebook and Instagram each month so they can learn from what is working well. Using insights and analytics can help team members keep improving long after we have handed back the reins.
I am so amazed at the effect branding, hashtags, and storytelling has. Our first post went VIRAL! The team at K12 Social Media is AMAZING! Thank you for giving your genius to this work.
Founder, Stop Spanking
K12 Social Media has added incredible value by bringing me up to date and transforming our online presence! Plus, they are an absolute joy to work with!
Founder, The Knowledge Tree
They were so instrumental in my journey. I now have 10K engaged followers on Instagram! I appreciate K12 Social Media so much!
Author and Speaker
We would love to learn more about your school and your social media goals and share ways we think we can help!
We'll send over a proposal that meets your school's needs. Once you pick one of our packages, we kick things off!
This is the fun part! After gathering a bit more information, we will begin creating your custom social media strategy and start posting in two weeks!